Google Web Analytics
 Here at AJT we help you to optimize the dynamics of your website, based on site traffic and your user feedback. We help you to Analyze your placement over your nearest competitor based on online traffic trends. We measure your website traffic trends to help you plan your present and future marketing strategy.
Typically most websites underperform or struggle to turn their visitors into customers due to huge online competition, lack of web analytics and understanding the methodology behind them. Website analytics tool can help you understand & analyze your visitor's behavior allowing you to cator to their preferences and needs. Statistically, the longer the visitor is at you site, the greater the odds they will purchase your products and/or services.
Success of a website just cannot soley be rated upon the number of visits everyday. To make the most of your website, you will need to understand whether banners and advertisements of your site are getting enough clicks, number of visitors who are engaged with your website and your landing pages are confusing etc.
We at AJT can provide you with Google web analytics services that can improve the performance of your site. With a better website that is more functional, you can experience better return on yoru ROI and thereby increase your bottom-line. By investing in web analytics you can maximize the revenue you get from your site.
Google Analytics Features Include:
- Advertising ROI - Track all your sales and conversions. This allows you to measure your site engagement goals against, threshold levels that your company defines.
- Cross Channerl and Multimedia Tracking
- Mobile Tracking - Track mobile websites, mobile apps and web-enabled mobile devices, including both high end and non-javascript enabled phones.
- internal Site Search - Understand visitor intent, find out what your customers are really looking for and speed up time to conversion.
- Benchmarking - Find out whether your site usage metrics underperform or outperform those of your industry. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
- Flash Video & Social Network Applications - Track usage of your Ajax, Flash, social networking and Web 2.0 applications.
- Customized Reporting - Isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports. Watch video.
- Sharing and Communicating - Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.
- Visualizing Data - Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.
- Google Integration and Reliability - Google Analytics has always exclusively used 1st party cookies to ensure reliable tracking and protect visitor privacy. Google Analytics runs on the same globally renowned infrastructure that powers Google, maximizing data integrity and privacy.
THere are different Key Performance Indicators depending upon the type of industry and business. This is where we can help you. We, at AJT can provide you with solutions that would address the individual requirements for your website, no matter what industry you are in.
The benefits of web analytics:
- Web Analytics provides with the insight on how your visitors are experiencing and interacting with your site. Based on this, you can make your website more functional and easy-to-use, there by improving you chances of customer retention
- Web analytics can help you understand the conversion rate of your visitors and provide you with solutions to maximize the conversion rate
- You can take actionable steps to improve the performance of your website from the data pertaining to your site’s entrance pages, exit pages and visitor activity,
- Plot the traffic patterns on your site and get information on where they break down
- Overall it helps you maximize the potential of your website
- Your Web Analytics can be exported into Excel, Word, PowerPoint, etc making it easy to discuss in your marketing / strategy meetings
All this can result in an increased bottom-line and improved ROI!
If you would like to receive a detailed quote concerning your project, please fill out our Free Quote Request or call us toll free at 1-877-AJT-DSGN (258-3746).
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